PROJECT One

Adidas EQT

WORK

Creative Strategy

 

INFORMATION

A monument to running. Everything that is essential and nothing that is not. The spirit of the track began with a pilgrimage to a moment that represented something special, somewhere that took a commitment to get to, outside major cultural hubs like New York and Los Angeles. The installation and signal for Adidas EQT running experience found its place in Santa Fe, New Mexico.

PlayLab 2024 / Images by Charles Roussel

Photo by PLAYLAB, INC. on December 03, 2024. (7).jpg
Photo by PLAYLAB, INC. on December 03, 2024. May be an image of road and text..jpg
Photo by PLAYLAB, INC. on December 03, 2024. May be an image of fragrance and text..jpg
Photo by PLAYLAB, INC. on December 03, 2024. (6).jpg
Photo by PLAYLAB, INC. on December 03, 2024. May be an image of 3 people and fire..jpg
Photo by PLAYLAB, INC. on December 03, 2024. May be an image of sailboat..jpg
Photo by PLAYLAB, INC. on December 03, 2024. (5).jpg
adidasoriginals_1732812732_3511410162013935391_9187952.jpg
Photo by PLAYLAB, INC. on December 03, 2024. (4).jpg
adidasoriginals_1732812732_3511410162039222042_9187952.jpg
Photo by PLAYLAB, INC. on December 03, 2024. (3).jpg
Photo by PLAYLAB, INC. on December 03, 2024. (2).jpg
Photo by PLAYLAB, INC. on December 03, 2024. (1).jpg
Photo by PLAYLAB, INC. on December 03, 2024. May be an image of road..jpg
adidasoriginals_1732812732_3511410162014045646_9187952.jpg
Photo shared by PLAYLAB, INC. on December 03, 2024 tagging @adidasoriginals, @charlesroussel, and @mazarinegroup. May be an image of road..jpg
adidasoriginals_1732812732_3511410161997168948_9187952.jpg
Photo by PLAYLAB, INC. on December 03, 2024..jpg
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Project Two